1 November 1968
Superoxide dismutase (SOD) discovered at Duke University
2 Scientists discover the enzyme superoxide dismutase (SOD). This enzyme is used by living cells to detoxify from free radicals and oxidation.
Whether you want to change the way you age or start your own business¹—we have the solution for you.
It’s starts with the power of you. Your body already knows how to be healthy, but you need the right blend of nutrients to activate important, powerful processes that may have slowed. Our science-based formulas do just that, unlocking your genes and the health coded within to restore optimal cellular function. And our Activated Skin Care products go to the source to revive the look of skin’s health and radiance. Activation minimizes the signs of aging and the impact of lifestyle choices, empowering you to look, feel, and live healthier.*
You can also share Activation with others and earn extra income as an Independent Consultant with your own LifeVantage business. It’s more than a job. It’s an opportunity to join a fun, engaging support community as you make a real, lasting difference in your life and the lives of those around you.
Over 50 years ago, a group of research scientists asked about aging. They wanted to understand the process and find out how to change it. They observed the effects of oxidative stress, a key contributor to the normal signs of the aging process. They discovered how the body naturally responds to this and developed Protandim® Nrf2 Synergizer®, the solution that decreases oxidative stress by 40%.*
The scientists never accepted aging as a fact of life: This is what happens when you age. You get weak, you get wrinkles, and you lose energy. LifeVantage was founded on this question, “What are we going to do about it?” It’s not what happens in life; it’s our response that matters. This origin of action drives all our products and our company.¹
Aging is an active process. It’s not something that simply happens to your body. We age as we eat, exercise, and even breathe. One of the paradoxes of life is that oxygen, the molecule that sustains aerobic life, also generates toxic “free radicals” that attack our cells. This damage is called oxidative stress.
Your body, however, is not defenseless. It naturally produces antioxidants that fight or “gobble up” free radicals. Two of these naturally occurring antioxidants are superoxide dismutase (SOD) and catalase (CAT) activated through the Nrf2-pathway. In your youth, your body can combat free radicals. But as early as your 20s, your SOD and CAT levels start to decline.*
The question: What are we going to do about it? The answer: Find a way to increase the body’s ability to produce SOD and CAT—and alter the signs of the aging process. Our scientists turned to nutrition for the answer. They discovered that 5 key ingredients, when combined in the correct ratios, had the ability to decrease oxidative stress by an average of 40% in 30 days and restore antioxidant levels to those you’d expect to see in a 20-year-old. They named this breakthrough formula Protandim®, derived from “promoting the tandem” co-regulation of this powerful SOD and CAT duo.*
An anti-aging supplement sounded too good to be true. In 2005, ABC Primetime did an investigative report on this first Protandim® product. The reporter took Protandim® and his bloodwork showed a reduction of oxidative stress by 45% in just 2 weeks. The scientific community took notice, and the show prompted dozens of studies. Over 30 published independent studies validate the effectiveness of Protandim®. One report from Washington State University says, “It is our opinion that raising Nrf2 is likely to be the most important health promoting approach into the foreseeable future.”
2 Scientists discover the enzyme superoxide dismutase (SOD). This enzyme is used by living cells to detoxify from free radicals and oxidation.
It is now understood that we can access the communication pathways within our cells, essentially opening the ability to "talk with" our bodies’ internal systems.
LifeVantage Corporation is first incorporated through predecessor entities in Boulder, Colorado.
The effort begins to determine the makeup of human DNA and map all genes of the human genome.
Nutrigenomics brings a fundamentally new approach to nutrition research.
After 13 years and $2.7 billion, all genes of the human genome are now mapped from both a physical and functional standpoint.
Protandim® Nrf2 Synergizer® is introduced, flipping the switch on your Nrf2 pathway (responsible for antioxidant production such as SOD and CAT).*
LifeVantage moves from retail to direct sales in the Network Marketing Industry, offering a business opportunity with our cutting-edge products.¹
LifeVantage becomes publicly traded on the NASDAQ (LFVN).
Protandim® NRF1 Synergizer® is introduced. Flipping the switch on your NRF1 pathway (responsible for healthy mitochondrial function).*
Protandim(R) NAD Synergizer(R) is introduced. Flipping the switch on your NAD pathway*
At LifeVantage, our mission to create a better world isn’t just lip service. From the products we create to the legacy we leave, it’s part of who we are.
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